Tri-County Mental Health

Tri-County Mental Health Services approached The Orb Web with a vision to reimagine their annual report. They wanted to move beyond their traditional, text-heavy format and create something more accessible, visual, and story-driven. The scope included a full layout redesign, a refresh of brand elements, and the development of a visual system that could communicate their data and mission with both clarity and empathy. The final report needed to reflect their evolving role in the community while staying grounded in trust and transparency.

Working closely with the nonprofit team, we helped guide the shift toward an infographic-based approach. We translated their key statistics, stories, and impact metrics into digestible and emotionally resonant visuals. Throughout the process, we collaborated with stakeholders to make sure the tone remained respectful, hopeful, and inclusive. The goal was to honor the sensitivity of mental health work while giving it the thoughtful design it deserves.

The final result was a refreshing departure from past reports. The new format helped Tri-County engage a wider audience, including board members, community partners, and donors. The report became more than a record of the year. It became a tool for advocacy, awareness, and connection. By embracing a modern and intentional visual language, Tri-County positioned themselves as an organization that is both grounded in purpose and ready for what’s next.