Graphic Design

Ascend Learning Testimonial

Designing for Real-World Impact

Ascend Learning partnered with Griffin Hospital to improve clinical workflows, elevate the patient experience, and empower healthcare staff through better training and data insights. To capture the success of this collaboration, Ascend needed a polished, narrative-driven print piece that could be used across marketing and sales efforts. The piece needed to balance storytelling with credibility, and present Griffin Hospital as a trusted voice validating the impact of Ascend’s solutions.

The Orb Web designed a clean, two-page layout that integrated compelling quotes, key metrics, and a clear narrative arc. We structured the piece around the voice of Griffin Hospital, allowing the story to unfold from the perspective of real-world experience. Supporting visuals and pull quotes added emphasis and rhythm, while layout choices ensured readability across both print and digital formats. The design aligned with Ascend’s brand standards while creating space for Griffin’s identity to come through with clarity.

The final testimonial piece became a valuable tool for Ascend’s business development team—offering a credible, human-centered story of partnership and progress. It effectively communicated the value of Ascend’s work in the healthcare space, demonstrating measurable results and trusted relationships. Designed for versatility, the piece now lives in print packets, digital PDFs, and presentation decks, reinforcing Ascend’s impact with every use.

Project Overview

Client: Ascend Learning
Project: Griffin Hospital Partnership Testimonial
Scope: Print Testimonial Design (2-page layout), Graphic Design, Copy Refinement, Print Coordination

Our Role

  • Graphic design and two-page layout development
  • Story structure and copy refinement
  • Quote hierarchy and content formatting
  • Visual alignment with Ascend brand guidelines
  • Print-ready production and file delivery
  • Coordination with print vendor