Capella Marketing Book

Inspired by the timeless principles of Frank Lloyd Wright and the natural harmony of Prairie Style architecture, Capella is a luxury condominium development designed to feel as intentional and sculptural as the homes themselves. To support its marketing efforts, the development team needed a printed piece that could match the depth, elegance, and innovation of the project. The ask was ambitious: create a premium marketing book that could function as both a tactile experience and a timeless brand artifact.

The Orb Web led the project from concept to production, shaping every detail from layout and language to material selection and press coordination. We designed the book with a flowing narrative structure, blending refined typography with clean floor plan illustrations, prairie-inspired textures, and atmospheric photography. Design flourishes included gold foil detailing, soft-touch covers, silver wire-o binding, and vellum chapter dividers that allowed light to filter softly between pages. Every design choice reinforced Capella’s sense of architectural integrity, beauty, and balance.

The finished book was more than a marketing tool. It became a physical expression of Capella’s philosophy, anchored in place, refined in detail, and built to endure. The project was honored with the PIA Graphics Excellence Award for “They Said It Couldn’t Be Done,” recognizing both its complexity and its craft. Today, the Capella book continues to serve as a showpiece for prospective buyers, partners, and the community, offering a glimpse into a space where nature, architecture, and design exist in quiet conversation.