Holidaymart KC
(CBS Outdoor)

CBS Outdoor commissioned The Orb Web to design a billboard promoting the Junior League of Kansas City’s signature shopping fundraiser, Holiday Mart. With proceeds supporting community initiatives, the event pairs boutique holiday shopping with philanthropic impact. The billboard needed to quickly communicate the event’s spirit—festive, meaningful, and exciting—while driving traffic to the event website.

The design focused on bold seasonal visuals and elegant typography to convey both celebration and credibility. A limited word count, clear date and URL placement, and a strategic visual hierarchy ensured immediate readability. We emphasized the campaign’s core message—“Great Shopping for a Great Cause”—while infusing the design with warmth, movement, and a sense of joyful anticipation. Colors and layout choices were made to feel festive without cliché, aligning with the sophisticated, community-focused nature of the event.

The final billboard design became a high-visibility promotional asset for Holiday Mart. Placed along major Kansas City corridors, it reached a wide and diverse audience, helping to boost awareness, ticket sales, and traffic to the event site. The campaign captured the spirit of holiday giving and underscored the Junior League’s impact across the region.