Graphic Design, Annual Report

L-A-D Foundation

Where Conservation Meets Communication

The L-A-D Foundation is one of Missouri’s most respected land conservation and philanthropic organizations, with a mission to protect natural landscapes and support environmental education and research. Their annual report is more than a year-end summary, it’s a reflection of stewardship, story, and legacy.

The Orb Web was commissioned to lead the creative direction and graphic design of the report, shaping it into a publication that honors the foundation’s deep connection to place while clearly presenting financials, initiatives, and impact. The final design needed to feel both grounded and elegant, capturing the spirit of conservation with clarity and care.

The L-A-D Foundation Annual Report is now a meaningful extension of the organization’s identity, rooted in nature, shaped with care, and designed to reflect both the work and the land it protects. It’s a document of record, but also a quiet celebration of mission in motion.

Project Overview

Project Title: L-A-D Foundation Annual Report
Client: L-A-D Foundation
Scope: Graphic Design, Annual Report Layout, Creative Direction, Color Palette Development
Format: Print & Digital Annual Report

Our Role

  • Visual concept development and creative direction
  • Annual report layout and typographic hierarchy
  • Custom color palette inspired by Missouri’s natural environment
  • Graphic design of charts, tables, and visual storytelling elements
  • Preparation for print and accessible digital distribution