LAFY Business cards

Liberty Alliance For Youth is a coalition of educators, parents, and community leaders working together to support youth through prevention, education, and meaningful connection. They needed a logo and brand touchpoints that would clearly communicate their role as a guiding force for young people in the Liberty area. The new identity would need to feel trustworthy, hopeful, and active—reflecting the energy they bring to collaboration and care.

We created a logo that centers on a symbolic beam of light—representing the hope, guidance, and support that LAFY brings into the lives of youth. The design balances strength and warmth, with modern typography and a color palette that reflects both action and calm. The business cards extend the identity with clarity and confidence, giving staff and partners a professional tool that reflects the coalition’s commitment to showing up for the next generation.

The new brand identity has given LAFY a strong, unifying visual language to match the clarity of its mission. The light-inspired mark acts as a visual reminder of their role in illuminating pathways forward for youth, no matter their starting point. Whether handed out in a school meeting or shared at a community event, LAFY’s new materials carry the message of connection, purpose, and care.