Miss Ruby’s Food Truck

Miss Ruby’s Food Truck came to The Orb Web with a vision to build a brand that felt as soulful, welcoming, and memorable as the food they serve. Rooted in the warmth of southern cooking and a deep love for community, the project called for more than a visual identity. It needed a fully integrated brand system that could work across digital platforms, street signage, and the truck itself.

We started with a detailed rendering of the truck to visualize how the brand would come to life in context. From there, we created a logo and design system that blended charm, personality, and practicality. Every element—from the menu design to the sandwich board—was crafted to feel both approachable and bold. We provided guidance on logo placement, materials that would hold up outdoors, and print vendor options that ensured quality and consistency across every touchpoint.

The finished brand gives Miss Ruby’s a strong, confident presence that reflects the heart behind the business. The truck is now a mobile expression of the brand, turning heads wherever it goes. With a cohesive visual system and clear design standards, Miss Ruby’s is set up to grow, connect with its audience, and make a lasting impression wherever it parks.