Missouri River Relief

To honor two decades of river cleanups, education, and community-driven stewardship, Missouri River Relief needed a commemorative logo that would mark the occasion with meaning and flexibility. The goal was to create a visual identity for their 20-year anniversary that could work across a wide range of applications including apparel, gear, print collateral, and digital media. The logo would serve as both a celebration and a reminder that the river is a point of connection and transformation.

We developed an anniversary mark inspired by the idea of the river as a portal—something that links people across time, place, and purpose. The design represents flow, momentum, and the cyclical nature of impact. Vector artwork was delivered in one-color, two-color, and reversed white formats to ensure legibility and consistency across materials including shirts, stainless steel bottles, notebooks, thank-you cards, and digital banners. Every version was crafted to maintain its clarity and symbolism whether in ink or embroidery, on screen or in hand.

The 20-year anniversary identity helped unify Missouri River Relief’s milestone year across platforms and products. Supporters could carry a piece of the river with them in everyday items, reinforcing their connection to the mission. The anniversary mark not only celebrated the past but also invited new energy for the future, reminding the community that every cleanup, every program, and every moment on the river opens the door to something bigger.