NAFB Corporate Event

For their annual conference, NAFB centered the event around a powerful theme: “From Our Roots, Our Future Grows.” The message honored the deep heritage of farm broadcasting while casting a clear vision for what lies ahead. To bring this theme to life, NAFB needed a complete visual system that would shape the tone and experience of the event space, from the moment attendees entered the venue to their final day on site.

We developed theme artwork that visualized the concept of growth as a kind of unfolding portal—where the past and future meet in layered textures, organic forms, and grounded visual storytelling. Drawing inspiration from soil lines, tree rings, and radio waves, we created a cohesive system of environmental graphics that guided and welcomed attendees throughout the space. Escalator and elevator wraps carried the theme upward and outward, while printed programs, room cards, and signage reinforced the message with clarity and consistency.

The final event materials transformed the conference space into an immersive expression of the theme. Attendees experienced a visual journey that was not only informative, but also emotional and inspiring. From large-format entry banners to quiet, personal moments with a hotel key or door hanger, every detail supported the idea that the legacy of farm broadcasting is a living force that continues to open pathways forward.