Nova Center Corporate Collateral

Nova Center serves students from kindergarten through twelfth grade with a mission rooted in compassion, customization, and progress. As an accredited K-12 school program through the Missouri Department of Elementary and Secondary Education, Nova Center offers an educational experience that adapts to each learner’s unique developmental level and needs. Their team approached The Orb Web to create a refreshed brand that would reflect the heart of their work and support clear, professional communication with families, partners, and the wider educational community.

We began by exploring visual themes of transformation, potential, and individualized growth. Inspired by the concept of a “nova”—a star that reignites with new energy—we crafted a logo that feels both luminous and grounded. The visual identity system uses calm yet confident colors, approachable typography, and clean lines that honor the school’s nurturing, student-centered approach. The collateral suite, including business cards, stationery, and digital templates, was built to ensure consistency and clarity across every interaction.

The final brand system helps Nova Center clearly communicate its mission to empower students who thrive outside of traditional models. The design reflects their belief in every learner’s potential and serves as a daily reminder that with the right support, new pathways can be discovered. Whether a parent’s first glance or a long-time partner’s continued collaboration, each touchpoint is now aligned with Nova’s vision to help every student lead a more independent, productive life.